Streak goal, 2024

A new, scalable streak feature to retain users, especially highly-engaged users.

Collaborating with 2 PMs, I distilled the product vision to 2 testable direction, discovered the winning direction, refined with A/B tests, and drove a redesign.

GOAL SETTING

GOAL UPDATE

GOAL TRACKING

Highlight · delightful, repeatable goal setting

+ DAUs, + Retention, + Time spent per day

REWARD EARNED

REWARD MANAGEMENT

NEXT REWARD

Experiment 1 · Rewards Direction

Neutral results. Learners didn't respond to showing more rewards

GOAL SETTING

GOAL UPDATE

Experiment 2 · Goal Setting Direction

Discovered the winning direction, + DAUs and + Retention

DELIGHTFUL GOAL SETTING

PROGRESSIVE GEMS

SOCIAL GOALS

Refined goal setting with optimizations

Increase new user delight, optimize gem amount, test social proof

Pitched and drove a redesign

Double down on the winning direction of goal setting + gem rewards