Streak Run, 2024
I aligned with SLT to drive and revive a social big-bet that increased new user retention
CHALLENGE START
CHALLENGE COMPLETE
SOCIAL VIS ON PROFILE
Challenge start, challenge end, and trophy on profile
+ DAUs, + D1-D7 Retention
CHALLENGE START
CHALLENGE UPDATE
CHALLENGE COMPLETE
Presented "Streak Run" to SLT as a social big bet
Received blocking feedback that it felt too convoluted for new users, amid low excitement
COMPETITIVE
COLLABORATIVE
NO FEATURE NAME
STREAK SOCIETY
Explored and aligned on a simplified direction with Growth pillar leads
Radically simplified the concepts, including axing the competitive framing, removing the feature name, and wrapping on existing feature Streak Society
CHALLENGE START
CHALLENGE UPDATE
CHALLENGE END
Resurrected SLT buy-in with new designs
After nailing the direction and securing SLT buy-in, I elevated the experience with delightful animation